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Lock and Load! Introducing the world’s heaviest thick shake.

How strong are you? Do you have what it takes to lift and drink Cold Rock Ice Creamery’s new Loaded Shake? Thick. Heavy. Delicious. The Loaded Shake is packed full of Cold Rock’s signature creamy ice cream and choc full of Mix Ins. So thick in fact, Cold Rock has had to order in special reinforced straws!

Cold Rock Ice Creamery boasts over 47 flavours of ice cream and 45 signature Mix Ins ranging from decadent cookie dough to Oreo Cookies to Crunchies that explode with flavour. Its new Loaded Shake range challenges thirsty Australians to create their own destiny, by choosing their favourite flavour of ice cream and loading it full of Mix In’s.

The real challenge comes when you attempt to suck it through the straw. Cold Rock will give you a head start, mixing in and smashing your ice cream for you on its specialty-frozen granite slab, essentially the “Cold Rock”. They will then create your Loaded Shake right before your eyes! It is a performance that would make Broadway proud.

If you can’t quite decide on what to choose, Cold Rock has suggested some original Loaded Shake combinations.

Will you try Caramel Coma – caramel ice cream with Crunchie and Hot Caramel Fudge? Or Chocs of Chocolate which, you guessed it, is packed full of chocolate – Double Choc ice cream, Chocolate Brownie and Hot Chocolate Fudge. Wanting a cookie overload? Try Cookie Crazy – Cookies & Cream ice cream, Tim Tams and Oreo Cookie all mixed together. For the mint lovers there is Mint Mayhem – Mint ice cream, Brownie and Mini M&M’s mixed in. Feeling fruity? What about a Strawberry Fields Loaded Shake? Strawberry ice cream, fresh strawberries mixed with a Strawberry Freddo. Or if all this is a bit overwhelming why not pick Keep Calm & Coffee with Coffee ice cream, Milo and Kit Kat.

To celebrate the launch of its new Loaded Shake, Cold Rock is also giving its slurpers the chance to win $20,000 worth of cash plus prizes with its Cash Overload giveaway. All you need to do is go into a Cold Rock store and purchase a Loaded Shake; find the unique code on your cup and head to www.coldrockcash.com.au to see whether you are a lucky winner!